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In the middle of my ATTAK / Autograph transition we took on a great assignment by The Martin Agency (USA). They commissioned us to create three icons for their campaign for a new Benjamin Moore product, called Century.



Century is the world's first Soft Touch Matte paint. It's handmade specifically for interior designers. To let designers see and feel its tactile finish we created three eye-popping paint icons and these were screenprinted with actual Century paint. To further show off the paint it was used to turn one icon into a room-sized stop-motion film.

CREDITS

ART DIRECTION  Alex Herwig
COPYWRITER  Andrew Maaldrink
AGENCY  The Martin Agency
ART PRODUCTION  Wylie Moran
GRAPHIC DESIGN  Autograph/Attak
SCREEN PRINTING  Studio Two Three

MOVIE
PRODUCTION COMPANY  Genpop
DIRECTOR  Fons Schiedon
MUSIC  Qdepartment

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Images courtesy of Alex Herwig