_Flaw Jewelry (2015)
flaw is a sober yet striking jewelry label inspired by classic designs and natural phenomena. Precious materials are intelligently shaped into new archetypical pieces with contemporary significance. flaw celebrates femininity and emphasizes beauty, not perfection. flaw is what it is: forever and every day.
The logo we made is based on these ethics and is accompanied by a sober, minimalistic, custom made typeface: AT Flaw. Together with flaw we worked on the sober graphic design for the brand. The basic forms are shaped with great detail and precise finishing touches. Photography by Stine Sampers.
Made with/at ATTAK in 2015
The bespoke typeface: AT Flaw comes in regular, bold and light. A typeface matching the modest, conceptual yet well crafted jewelry. It's modern, bold and sophisticated sans serif that has a special lower and upper case 'a', that link directly to the logo.