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A visual identity that's both friendly and concise. By creating a wordmark that combines round and square forms this contrast is incorporated and the creative side of the business model is given a voice.

The typography is literally placed outside the box to emphasize the outsider's view and approach on the box that can be quite restricting at times...

The typography was custom made and built from scratch.

 

The supportive font used in the identity is the
Moderat by TighType.